The Inventive Case Of The Disappearing Package

 Twinings Tea Bags image

The Inventive Case Of The Disappearing Package

Here's an alarming statistic. The EPA (Environment Protection Agency) has revealed that we throw away an eye-watering 70,000,000 tonnes of packaging each year and in fact the numbers keep rising year on year. Do you really need a pair of headphones vacumn-sealed in more plastic or an entire box with fold out wings to house a small USB key?

Probably not.

But it's not down to the consumer to reduce waste, they're just buying the product - it's down to the designers, the creators of that packaging to start thinking smarter to help reduce that 70 million tonnes of landfill.

Graphic designer Aaron Mickelson was asked a simple yet poingnat question "Can we eliminate that waste entirely? " He took that concept applying the functions of packaging to the product itself, we can create a package that has completely disappeared by the time you're done using the product.

Here's just a few of his ingenious solutions, you can see more via the - we hope the brands he's featured take notice!

Currently: Twinings tea bags, as they’re sold now, are stapled to a paper handle at the end of a string, wrapped in a waxed paper folder, stacked with other folders in a heavy paperboard box and then sealed in plastic. The outermost layer of plastic is thrown away immediately, the box when all of the tea has been used.

Here's his solution:

Currently: Though here NIVEA is used as an example, this is true of nearly all bar soaps: the bar is contained in what is usually a heavy paper carton that is rendered useless as soon as the soap bar is removed.

Here's his solution:

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