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This Norwegian Video Shows How You Age Over A Lifetime In Just 60 Seconds

This Norwegian Video Shows How You Age Over A Lifetime In Just 60 Seconds

This video by Vitus Apotek and Norwegian ad agency T/A Pol shows us how the body ages over a lifetime.

In just 60 seconds, this unfiltered video highlights the age of women and girls between 0 and 100 years of age. All shapes and sizes appear in the chronological line-up, giving an untouched and honest look at the aging process.

"Your skin will last a lifetime. Take good care of it," the video reminds us.

We don't often talk about ageing. And in a youth-obsessed culture, most don't look forward to the changes ahead. Just look at the skincare and beauty industry for proof.

After all, we are all living proof that the only thing constant is indeed change.

But something about this ad is refreshing. Rather than deny the fact that we will all age eventually, Vitus Apotek and T/A Pol encourage their audience to embrace the changes.

"After all, we are all living proof that the only thing constant is indeed change," they say. "This project set out to document just that: the development of the human skin through an entire lifetime."

Interested in more aging-related projects? Check out this series of before-and-after photos taken by a Junior in college that shows how her classmates aged over the following 17 years.

Via Veriy

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