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Watch These Pranksters Solve Crazy Bike Traffic With Only Duct Tape

Watch These Pranksters Solve Crazy Bike Traffic With Only Duct Tape

This clever bike traffic experiment just goes to show that duct tape can fix anything!

Executed by Shift, a group of Dutch behavioural science masterminds, the project aims to alleviate chaotic traffic flow at a particularly congested intersection.

During rush hour, this particular stoplight has crowds of cyclists lining up to cross the street. The line begins extending longer and longer during busy times, blocking cyclists who simple want to turn right.

The situation at Keizer Karelplein Nijmegen has been annoying us for quite some time now, so we decided to put our nudging skills to the test.

"The situation at Keizer Karelplein Nijmegen has been annoying us for quite some time now, so we decided to put our nudging skills to the test," writes the team. "We managed to change the cyclists behaviour using only duct tape."

The solution is simple and replicable. Who knew duct tape was the solution to traffic congestion?

Find more of Shift's work here.

Via Laughing Squid

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