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Text This Number With Anything You Want And It Replies With Art To Match

Text This Number With Anything You Want And It Replies With Art To Match image

Text This Number With Anything You Want And It Replies With Art To Match

SFMOMA has so many pieces of artwork in their collection that if you lined them all up side-by-side, you'd walk seven miles just to see them all.

And if the museum wanted to display their full collection of 34,678 pieces in galleries, they'd have to build 17 more SFMOMAs to accommodate it all. Not only that but if visitors spend seven seconds looking at each piece, they would need to budget 194.1 days just to see it all.

All that to say, SFMOMA has such a massive collection of art on their hands that connecting viewers with art is actually quite a challenge. And that's where the "send me" campaign comes in.

"Send me" is a number you can text will reply with a piece of art that matches your request. You can ask to be sent anything from a color to and emoji or and object. Just text 572-51 with the words"send me" followed by a keyword.

"One of my goals is to bring SFMOMA's collection to the public in new and perhaps unexpected ways, and hopefully encourage further exploration,"says SFMOMA's Creative Technologist Jay Mollica.

When "send me" SFMOMA's number first went live, the sheer number of texts coming to and from the number got it blacklisted by carriers. Major cell carriers thought SFMOMA was spamming people with art. The museum switched to a pre-approved five digit number that carriers knew to not blacklist and the "send me" text service continues to connect people with art from the SFMOMA collection.







In case you were wondering, the service doesn't send nudes....


Via The Gothamist

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