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This Sex-Positive Ad Features Models "Doing It" In Real Life (NSFW)

This Sex-Positive Ad Features Models "Doing It" In Real Life (NSFW) image

This Sex-Positive Ad Features Models "Doing It" In Real Life (NSFW)

They say sex sells. And this LA-based fashion brand is putting that theory to the test in a very real way.

This series features models actually having sex in front of the camera while wearing the clothes being advertised.

This unorthodox ad campaign was created for Eckhaus's 2017 spring/summer line.

The campaign features real couples having sex while wearing Eckhaus designs. Though the final product is an ad campaign, the images are beautiful and tender, coming across more as an art piece than an ad.

“It had to be authentic. I don’t think the idea of simulation ever even crossed our mind,” says the Eckhaus team. “For us, it was really important to think of sex as something really natural and not something fabricated, hyper-sexualized, or taboo.”



“We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells,” which led to a “sex-positive, body-positive, sexuality-positive.”

The series is destined for magazine pages where the public will come face-to-face with sex as it happens in real life between real couples. We'll soon find out of the old saying is true.

“I don’t know if sex sells,” Latta said with a laugh. “But it definitely creates some rubbernecking.”






Via Lost at E Minor & W Magazine

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