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Everything You Need To Know About The World Of Fresh Juice

Everything You Need To Know About The World Of Fresh Juice image

Everything You Need To Know About The World Of Fresh Juice

In a world saturated with unhealthy soft drinks loaded with chemicals, there's a definitive sense that change is finally in the air. Demand for healthy juices and shakes has never been higher as people shun fizzy cans of sugar and opt for juices rich in antioxidants, vitamins and minerals.

In this fascinating short film made possible by Lynx, entrepreneur and juice bar owner Corey Shapiro travels coast to coast visiting the men at the helm of the cold pressed juice trade.

He first meets Melvin Major Jr whose legendary juice bar has now become New York icon.

Together they visit the organic markets and meet with local herb farmers to source all the goodness and flavour that goes into Melvin's juices.

Heading over to the sun-soaked LA, Corey hangs out with the Godfather of juice David Otto. Quite the character, 79-year-old Otto himself has been in the juice game for an impressive 40 years. His health kick started after one particularly bad acid trip turned him vegetarian and he's never looked back since.

"This lifestyle has certainly added a few more years onto my life." he admits.

Three unique individuals who have single-handily designed their own business empires by creating sustainable and healthy alternatives to an increasingly unhealthy mainstream.

Yet there's a common link between them all, each is deeply passionate about their work, lighting up with energy and enthusiasm as they discuss their own personal success and the juice industry as a whole.

"I think it's great there's more juice bars out there now. It just contributes to a healthier world." adds Otto.

Via Lynx

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