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High Tech Holograms Are Surprising Drivers Who Break the Rules

High Tech Holograms Are Surprising Drivers Who Break the Rules

This futuristic stunt uses holograms to remind drivers to leave handicapped spaces for those who actually need them. Y&R Russia came up with this stunt which projects the image of a man in a wheel chair in front of drivers to verbally remind them that disabled people are "more than a sign".

This startling image was projected in different shopping malls and business centers in Moscow, and even in the largest mall in Europe.

It's a creepy and extremely surprising idea to be sure. But that's what makes it so effective.

What do you think of this original and innovative use of technology?

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