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Fierce New Fashion Trend in Japan has Lions Ripping Your Jeans

Fierce New Fashion Trend in Japan has Lions Ripping Your Jeans

The latest and strangest fashion trend in Japan are Zoo Jeans-- denim distressed by wild animals. They are truly the first jeans in the world to be "designed by dangerous animals."

So just when you think we may be growing out of the age of overpriced denim that looks like it lived through every war in the past century, think again. Apparently we're only moving into more extreme, high end denim distressing.

How do the fashion experts get the team of lions, tigers, and bears to rip their denim? The answer is surprisingly clever. The experts take rubber tires and other favourite play things and wrap them in raw denim. The animals can't tell the different and gnaw on it just the same.

Via Zoo Jeans Zoo Jeans

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