8 Million Flower Petals Explode Over A Costa Rican Village

Costa Rican Village Showered With 8 Million Flowers Petals image

8 Million Flower Petals Explode Over A Costa Rican Village

Costa Rican Village Showered With 8 Million Flowers Petals

What would it look like if 8,000,000 flower petals (weighing a combined total of 3.5 tonnes) suddenly exploded into the air and rained down on your neighbourhood?

That's precisely what happened to a Costa Rican village as part of SONY's new advertising campaign for their 4K Ultra HD TV sets. The stunt was created to show how the new technology is able to capture colours, contrast, movement and vibrancy in breathtaking detail.

Local villagers spent 14 days picking, plucking and sorting the 8 million petals needed for the shoot. They chose rich reds, soft purples and gentle pinks to form a sea of colour and warmth. Explosives were then rigged underneath the giant mound of collected petals and then triggered!

Suddenly the sky is filled in wash of colour as the village becomes rained down upon in dazzling detail.

The commercial was filmed by director Jaron Albertin (who admits that some minor visual effects were added post shoot) who captured the amazing floral explosion in its entirety. Photographer Nick Meek was on hand to document the entire sequence, pre and post explosion - it's unlikely he'll ever be on a shoot quite so colourful.

But why 8,000,000 petals you may ask? SONY deliberately selected that specific number, as they represent the number of pixels on each 4K TV screen.

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Costa Rican Village Showered With 8 Million Flowers Petals

Via: designboom

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