Alex Varanese has well over 600,000 views of his graphic design work on his Behance profile, it’s not hard to see why. He recently created a new body of work titled “ALT/1977: WE ARE NOT TIME TRAVELERS” based around the concept of reimagining and marketing some of the world’s most popular modern-day gadgets, if they were released back in the 70′s.
To that end, it’s created a series of quite brilliant retro posters showcasing these new leaps in technology. The results are a perfect visual blend of old-skool cool and modern day elegance.
Here’s what Alex had to say about his project:
Undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18×24″ prints that explore the awesomely absurd idea of time travelers who return to the late 1970′s to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two