You have to hand it to Viktor Hertz, he’s one smart cookie. He’s been working on a project called “Honest Logos” which will certainly give you a few chuckles.
Smart, inventive and witty he’s taken some of the biggest and iconic logos in the world and adapted them to wonderful effect.
He’s on the record as saying ‘Honest Logos’ is about “revealing the actual content of the company” – what a breath of fresh air it would be, if all of the following corporations and businesses really did change their logos to reflect the true realities of their brands.
Here’s what Viktor had to say about the project thus far
“I started doing some honest logos again, a couple of months ago, just playing around with silly ideas, as usual. I actually started and completed the Starbucks logo the very same day as I published them. I had 9 logos, and got somewhat panicked about it, so I just browsed some corporations and came up with this quick idea. Maybe I rushed things, but I can’t be bothered to over work things and wait with putting it online. I’m too restless for that. As long as people enjoy them and I’m amused by them, myself, I think I’ll keep it up.”
You can view the entire series right here